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VibeNest Apparel
Web Designer
Figma, Maze, Google Analytics
Jan 2025 – Mar 2025
Web & Mobile
In the beauty industry, first impressions are everything. A brand's digital presence must immediately reflect its identity — luxurious, bold, clean, natural, or vibrant. For this project, I was tasked with designing a website for a modern beauty brand that wanted to merge elegance with accessibility. The goal was to create a visually rich, emotionally engaging experience that not only showcased products beautifully but also built a strong connection with the user.
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+22% increase in completed checkouts
-17% drop in bounce rate
Improved NPS from 6.5 to 8.2
Crafted a modern, minimal design system using soft color palettes, clean typography, and high-quality product imagery. The look and feel aligned with the brand’s core values: simplicity, self-care, and beauty from within.
Developed immersive product pages featuring relatable descriptions, lifestyle photography, ingredient highlights, and how-to-use sections — giving users both inspiration and information.
Rebuilt the mobile experience from the ground up. Navigation, filtering, and checkout flows were simplified for one-handed use and speed — crucial for beauty shoppers on the go.
Wove the brand’s narrative throughout the site — from homepage to product detail. Sections like “Our Ritual,” “What Clean Means to Us,” and founder quotes helped build authenticity and emotional connection.
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Contact Me
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