Productivity App Redesign.

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Client:

VibeNest Apparel

Role:

Web Designer

Tools:

Figma, Maze, Google Analytics

Timeline:

Jan 2025 – Mar 2025

Platform:

Web & Mobile

Project Overview

Productivity tools should simplify life — not add complexity. This project involved the complete UX/UI redesign of a task management app aimed at busy professionals and students juggling multiple responsibilities. The original app had a strong feature set but suffered from usability and engagement issues. The goal was to create a minimalist, focused, and motivating experience that helps users manage their time, tasks, and goals — without cognitive overload.

Goals

  • Simplify the interface for focus and ease of use
  • Establish clear task hierarchy and intuitive organization
  • Add customization for different productivity styles (e.g., GTD, Pomodoro)
  • Improve engagement through motivating micro-interactions and tone
  • Reduce friction and promote habit-building through smart UX

Final Outcome

Audit & Research:

+22% increase in completed checkouts

-17% drop in bounce rate

Improved NPS from 6.5 to 8.2

UX Solutions

1. Clean, Focused UI

Redesigned the interface with a minimalist approach — neutral color palettes, high contrast typography, and thoughtful use of whitespace. This made task lists less overwhelming and more actionable.

2. Visual Task Hierarchy

Introduced tags, priority levels, and calendar integration. Users could now quickly filter tasks, organize by urgency, or drag and drop items into their day.

3. Customizable Workflows

Designed flexible task views (list, board, timeline) so users could switch between different productivity methods. Each view was optimized for clarity and ease of use.