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EchoTrend Apparel
UX Designer
Figma, Maze, Google Analytics
Jan 2025 – Mar 2025
Web & Mobile
In a world overloaded with visual noise, a minimalist portfolio website cuts through the clutter to spotlight the work itself. This project involved designing a sleek, simple, and elegant portfolio site that allows creative professionals to present their projects clearly and compellingly. The focus was on usability, quick navigation, and an aesthetic that lets the content shine.
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+22% increase in completed checkouts
-17% drop in bounce rate
Improved NPS from 6.5 to 8.2
Designed a grid-based portfolio with plenty of whitespace. Project thumbnails were displayed prominently with hover previews, making exploration effortless.
Used large, readable fonts and consistent spacing. Key sections like “About Me” and “Contact” were easy to find from any page.
Optimized for all devices, ensuring smooth navigation and fast loading times on smartphones and tablets without losing visual appeal.
Added a concise bio, a custom logo, and subtle animations that reflect the creator’s personality without overpowering the content.
Leveraged lightweight assets and clean code to ensure the site loads quickly, improving SEO and user retention.
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Contact Me
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