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ChicPulse Outfitters
UX Designer
Figma, Maze, Google Analytics
Jan 2025 – Mar 2025
Web & Mobile
The world of education has rapidly shifted online, but many platforms struggle to replicate the clarity, engagement, and motivation of a real classroom. This project focused on designing an intuitive, learner-first digital experience for an online learning platform offering skill-based courses. The goal was to make learning feel simple, structured, and motivating — especially for busy learners balancing personal growth with daily life.
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+22% increase in completed checkouts
-17% drop in bounce rate
Improved NPS from 6.5 to 8.2
Designed a central dashboard that shows ongoing courses, next steps, and achievements. This helped learners stay focused and motivated, with quick access to continue where they left off.
Implemented filters, categories, and recommendations based on user interests and skill levels. Search was improved with predictive suggestions and visual course cards.
Redesigned course pages with video previews, bite-sized lesson navigation, progress bars, and supportive content like downloadable resources, quizzes, and forums.
Created a short, friendly onboarding experience that helped users define learning goals and receive course suggestions — removing choice paralysis from the start.
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Contact Me
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