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StreetMuse Fashion
UX Designer
Figma, Maze, Google Analytics
Jan 2025 – Mar 2025
Web & Mobile
With health and wellness apps booming, designing a fitness tracker UI means balancing motivation, clarity, and ease of use. This project focused on creating a visually engaging and intuitive interface for a fitness tracker app that helps users monitor workouts, set goals, and track progress seamlessly. The design needed to inspire users while providing quick access to essential stats and insights.
+22% increase in completed checkouts
-17% drop in bounce rate
Improved NPS from 6.5 to 8.2
Developed a clean, at-a-glance dashboard showing daily steps, calories burned, workout summaries, and goal progress with clear visual indicators.
Streamlined app navigation with a bottom tab bar featuring main sections: Home, Workouts, Progress, and Profile. This made key actions accessible in just one tap.
Integrated customizable goal setting with easy-to-understand progress bars and notifications that adapt based on user activity and preferences.
Added subtle animations and congratulatory messages when users complete workouts or hit milestones — fostering a sense of achievement.
Applied a cohesive color palette and typography scheme that reflected energy and vitality, ensuring the app felt both professional and approachable.
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