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ChicPulse Outfitters
UX Designer
Figma, Maze, Google Analytics
Jan 2025 – Mar 2025
Web & Mobile
In the competitive world of online retail, even small UX improvements can significantly impact user satisfaction and sales. This project aimed to optimize the user experience of an established e-commerce platform, focusing on simplifying navigation, improving product discovery, and boosting user confidence throughout the buying journey. The result was a seamless, engaging shopping experience that increased both conversion rates and customer loyalty.
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+22% increase in completed checkouts
-17% drop in bounce rate
Improved NPS from 6.5 to 8.2
Redesigned the menu architecture with intuitive categories and subcategories. Added predictive search and personalized recommendations to help users find products faster.
Enhanced filtering and sorting options, enabling users to narrow down choices effortlessly. Introduced category landing pages featuring curated selections and bestsellers.
Reorganized content to highlight key information — product name, price, and CTA buttons — while secondary details supported the buying decision without overwhelming users.
Crafted product descriptions that connect emotionally by telling stories about craftsmanship, benefits, and user experiences, making products more relatable and desirable.
Integrated real customer reviews, stock urgency alerts (“Only 2 left!”), and transparent return policies. Added micro-interactions like subtle animations on “Add to Cart” to reinforce user actions.
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